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New Product Development

Map your Product Journey & Gain a Competitive Edge

Identify potential markets for new innovations, develop zero to one strategies for new ideas with all teams in one place

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Find your target customer segments

Use AI to search hard-to-find collection of market pain points and evaluate them. Assess willingness to pay and cost to serve.


Know your TAM and growth potential, key market drivers, assess barriers to entry, level of market fragmentation and major competitors all in an almost lightning speed

Assess & monitor competition

Competitive Analysis templates to monitor the competition. Detailed competitor playbooks that are updated regularly.

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Market Analysis
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Technology Analysis
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New Business Creation
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Application Use case Analysis
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Fuel growth and amplify innovation with Ideapoke's AI-Powered Research Platform!

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